November 29, 2024

Live Sports Creative Strategist, Live Sports Brand Partnerships

Mid • On-site

$112,800 - $186,500/yr

New York City, NY , +1

DESCRIPTION

Amazon advertising offers advertisers a rich array of media solutions inclusive of Live Sports.

As Amazon’s Live Sports portfolio continues to grow, we are looking to add an innovative thinker to serve as a Sports Creative Strategist responsible for driving advertising revenue through the creation of marketing value surrounding Live Sports. The Strategist will partner with Production, Programming, Consumer Marketing, and Video Ads Product Team to ideate and think globally to create marketing and sponsorship packages surrounding properties such as the NBA, Thursday Night Football, NASCAR, NWSL and WNBA.

Key job responsibilities
Key job responsibilities:
• Develop sponsorship programs, content integration in Live Sports events, use of marks, ideate branded content and creating value for the advertiser that ensures contextually relevance to Live Sports.
• Think big about new inventory and innovation opportunities within new properties like the NBA, NASCAR and also think globally about how to scale programs across Amazon and across other regions.
• Partner with Live Sports Sales team to build a deep knowledge of marketplace VOC, and work closely with sellers on an agency and client by client basis to develop a thorough understanding of client objectives, to deliver proposals that answer client needs and drive maximum revenue.
• Align with Amazon internal stakeholders to uphold Prime Video brand voice, and ensure mutually beneficial partnerships.
• Connect product owners across a multitude of Amazon product lines (Twitch, Amazon Music, etc.).
• Execute deal points and all program elements, working with Production to deliver assets needed for sponsorships, collaborating with Consumer Marketing on social media programs, event activations, etc.
• Oversee development/execution of branded content productions, management and quality control of custom work from sale to project completion, delivering within approved budget and timeline

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership

PREFERRED QUALIFICATIONS

- Experience with Salesforce and Tableau

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon

Amazon.com, Inc. founded in 1994 by Jeff Bezos in the cozy confines of his Seattle garage, Amazon.com, Inc. quickly evolved from a humble online bookstore to a colossal e-commerce powerhouse. Today, it offers an extensive range of products from DVDs and electronics to furniture and groceries. With a global footprint that spans continents—from Canada and the UK to Japan and Brazil—Amazon's presence is truly international. The company has not only diversified into various domains, including acquiring Twitch in 2014 and venturing into the film industry in 2015, but also introduced initiatives like the brand registry program to safeguard intellectual property. Despite the hurdles of labor relations and competitive practices, Amazon remains a dominant force in the global e-commerce landscape.